From December 2 to June 21, Google Registry is accepting applications for .new’s Limited Registration Period (LRP). In order to register during LRP all interested registrants must submit an application, which will be reviewed by the Google Registry team for compliance with the .new Registration Policy before domain names are allocated. For more information, including sample use cases that comply with the action domains requirement, visit the homepage.

Applications will be evaluated in batches, with earlier batches prioritized over later batches with respect to domain allocation. First-come, first-served principles will not apply to applications within a single batch. In the event that multiple applicants in a batch submit compliant applications for a single domain name, the domain name will be allocated to the strongest use case based on evaluation by the Google Registry team.

The batch evaluation dates are as follows:

Batch 1: December 2, 2019 to January 5, 2020
Batch 2: January 6, 2020 to February 2, 2020
Batch 3: February 3, 2020 to March 1, 2020
Batch 4: March 2, 2020 to March 29, 2020
Batch 5: March 30, 2020 to April 26, 2020
Batch 6: April 27, 2020 to May 24, 2020
Batch 7: May 25, 2020 to June 21, 2020

Please submit one application per use case. A maximum of two domain names may be granted for each successful application (one primary and one additional).

Fields that are not required by the form are optional, but may be used to help evaluate the strength of your application. Applications that do not provide sufficient information to permit evaluation or apply for unavailable domains may be deferred to review during a subsequent batch. Please visit the homepage to check the availability of your requested domains before applying, and to find more information about LRP in our FAQs.

Personal information provided will be used for communication related to your .new LRP application and will not be published or otherwise shared externally.
If available, please include relevant links to the products referenced, including the target URL (if available). If you plan to use a .new domain for a product that is not yet launched please provide a description of the product or service.
Only applications that demonstrate full compliance with the .new Registration Policy will be allocated. For more information, including sample use cases that comply with the action generation requirement visit
In order to remain compliant with the .new Registration Policy, all .new registrants must provide Google Registry with access to any service necessary for the shortcut to be operational free of charge for the entire registration term.
Before choosing your name, we recommend that you check whether it is available. Google Registry may allocate one or more domain names depending on the nature of the proposed action generation or content flow and of the domains requested. In the event that your preferred domain name(s) are taken we may contact you to specify alternate domains.
Please list your top preference for a domain name
Please list (in order of preference) any alternate domain names you would like allocated in the event that your preferred domain name is not available.
Please list (in order of preference) other domain names that you are interested in having allocated in addition to your top preferred or alternate domain name. A maximum of one additional domain name will be granted per application.