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What's .new?

.new is a domain extension exclusively for performing new actions online: any act that leads to creation can have a quick and memorable .new shortcut associated with it. Help your customers take action faster. Less time clicking means more time creating.
Help customers get things done faster
Get a new type of domain for your business that’s all about taking action. Use .new as convenient and helpful shortcuts for common actions that users take on your site.
Reach new customers
With a unique .new domain, customers can use your product more efficiently. Stand out from the crowd with a memorable domain name.
Get built in security
Your security is our priority. The .new top-level domain is included on the HSTS preload list, making HTTPS required on all connections to .new websites and pages without needing individual HSTS registration or configuration.

What can you do with .new?

Medium
Medium is home to millions of unique voices. Use story.new to create a fresh story page and write about what matters to you.
Spotify
With Spotify, you can play millions of songs and podcasts for free. Use playlist.new to create a new playlist to add songs and podcast episodes. With podcast.new, easily make a podcast for free with Spotify’s creation platform, Anchor.
Webex
For an easy, fast, and secure way to start your personal meeting from any browser, try these shortcuts from Cisco Webex: webex.new, letsmeet.new, and mymeet.new.
Stripe
Stripe builds economic infrastructure for the internet. Invoice.new and subscription.new allow businesses to create, customize, and send one-off invoices or subscriptions for payment to a customer directly from the Stripe Dashboard.
Canva
Canva is the world's leading online design platform. Visit canva.new to start creating beautiful designs with your team.
Bitly
Instantly create trusted, powerful, recognizable links that maximize the impact of every digital initiative using Bitly.
OVO Sound
OVO Sound is a record label, founded by Drake, Oliver El-Khatib, and producer Noah "40" Shebib. Music.new is a hub for fans to create personalized song artwork for OVO artist releases, pre-save upcoming music, and play the latest content with a single click.
RunKit
RunKit makes shipping your API endpoints in Node.js simple. With api.new, seamlessly prototype and launch your ideas.
Coda
Coda is a new doc for teams that combines documents, spreadsheets, and powerful building blocks into a single canvas.
eBay
eBay is the world’s most diverse and dynamic marketplace, helping people get exactly what they want. Now, faster than ever.
GitHub
Developing fast? Open new GitHub repositories and gists in record time.
More early adopters coming soon.
Stay tuned as we announce more early adopters of .new.

How is Google using .new?

What are the .new registration requirements?

All .new domain names are required to comply with the .new Registration Policy, which features a usage-based restriction to ensure that all domains are being used for new actions. That means that all .new domains registrations must:
  • Be used for action generation or online content creation;
  • Take the user directly into the action generation or content creation flow;
  • Resolve to the action within 100 days of registration;* and
  • Allow Google Registry to verify compliance at no cost.
While anyone can register, domains that don’t comply with this usage policy may be suspended or deleted by Google Registry without refund. So be sure you review the full .new Registration Policy before you register your .new domain to ensure that it meets our policy requirements.

When can I buy a .new domain?

Sunrise*
October 15, 2019 - January 14, 2020
This is the period when brand owners can register their domains that have an exact match trademark verified in the Trademark Clearinghouse.
Limited Registration Period
December 2, 2019 - July, 2020
During this period registrants can apply for .new domains. Applications that comply with our policies will be allocated domain names based on availability.
General Availability
July 21, 2020 onwards
Anyone can register .new domains without having to apply, but will still need to comply with the with the .new Registration Policy.
*Sunrise Registrations that do not resolve do not violate the .new Registration Policy, however, any live websites must be compliant. All other registrations must have websites that are both live and compliant within 100 days of registration.
.new FAQs
Policies & Enforcement

What are the .new registration requirements?

All .new domain names are required to comply with the .new Registration Policy, which features a usage-based restriction to ensure that all domains are being used for new actions. That means that all .new domains registrations must:

  • Be used for action generation or online content creation;
  • Take the user directly into the action generation or content creation flow;
  • Resolve to the action within 100 days of registration;* and
  • Allow Google Registry to verify compliance at no cost.
While anyone can register, domains that don’t comply with this usage policy may be suspended or deleted by Google Registry without refund. So be sure you review the full .new Registration Policy before you register your .new domain to ensure that it meets our policy requirements.

How will .new’s policies be enforced?

During our Limited Registration Period from December 2, 2019 to July 2020, we’ll actively review applications to operate .new domains to ensure compliance with the .new Registration Policy. All registrants will be required to first apply for their desired domain names before they can register them with eligible registrars and domain names will only be allocated to proposals that align with our policies.

During General Availability, domains will be available to register directly through your registrar, meaning that we won’t review individual shortcuts prior to registration. We will continue to monitor the .new namespace for compliance with the .new Registration Policy. If we discover domains that do not comply with this policy, we’ll reach out to you and give you a window to bring your domain into compliance with the policy. If issues are not remediated within the specified period your domain may be suspended or deleted without refund.

Any domain that violates our Domain Name Abuse Policy may be deleted or suspended without warning and without refund.

Do I have to use my .new domain name right away?

We understand that it may take some time to perfect your .new shortcut before it launches. That’s why Google Registry will waive enforcement of the .new Registration Policy for domains in their first 100 days of registration, as long as those domains do not resolve. After that 100-day period is up, Google Registry will enforce the usage requirement, which could include suspension or deletion of domains of domains that are not being used or that are being used in a non-compliant fashion without refund.

What if I want to register a domain and use it later?

We want to get .new domain names in the hands of registrants who are ready to use them. While our 100-day waiver of enforcement is designed to give you some time to get your name up-and-running, we don’t recommend registering if you don’t have a clear shortcut in mind. Once those 100 days are up, we reserve the right to enforce the .new Registration Policy.

What happens if I don’t use my domain for action?

The requirement to use .new domains for online action and content creation applies to all .new domains. Google Registry will actively enforce the .new Registration Policy, which may include suspension and deletion of non-compliant domains without refund. Before we take those actions, we’ll let non-compliant registrants know that they’ve violated our registration policies and give them a short period to come into compliance.

My .new domain name was deleted/suspended, can I get a refund?

Domain refund policies, like domain prices, are set by our registrar partners, and are not typically offered in the industry. Registrants are expected to review domain registration policies and ensure that they comply before registration.

Use Cases

Is .new limited to companies and organizations, or can individuals register too?

Our policies don’t limit who can register a .new domain, only how they must be used. While we expect that most of our registrants will be companies and organizations, we welcome individual registrants who plan to use their .new domain for action generation or online content creation. We’re excited to see how you use .new!

How can I tell whether my shortcut complies with the .new Registration Policy?

Before registering, think carefully about whether your proposed shortcut meets all of the requirements set forth in the .new Registration Policy:

  • Will it be used for action generation or online content creation?
  • Will it take the user directly into the action generation or content creation flow?
  • Will it resolve to the action within 100 days of registration?
  • Will you allow Google Registry to verify compliance at no cost?
If you’re still not sure, take a look at some of our early registrants to see how your use case compares.

Why should I choose .new over another domain extension?

.new is the first and only domain name devoted entirely to action. With so many early registrants using memorable .new shortcuts, visitors will know that .new domains get things done. It’s the clear choice if you want to help your users gets things done faster and more easily.

Registration

Why can’t we register a .new domain name directly through Google Registry?

Industry policies require that all of our domains are sold through registrars and not directly by the registry. But don’t worry, we’re onboarded with a number of registrars that can help you register your .new domain.

Why doesn’t my registrar sell .new domains?

Registrars decide which domain extensions they support. We’ve compiled a list so you can easily know every registrar that carries .new.

My registrar supports .new, why can’t I register my Limited Registration Period domain with them?

Domain Registrations during the Limited Registration Period require additional functionality that not all registrars support. You’re welcome to choose among all registrars participating in the Limited Registration Period to register your domain.

The domain name I want to register shows as unavailable, is there anything I can do to get it?

If the domain you want is unavailable it probably means that someone else registered it first. You can try reaching out to the email address published in the sponsoring registrar’s WHOIS to see if the registrant is willing to sell the domain. In some cases, unregistered domains may be reserved from registration pursuant to ICANN policies or registry processes--these domains will not be made available for registration.

Pricing

Why are .new domains priced at such a high cost?

We’re invested in making .new a namespace that’s all about action. That means we need to monitor and protect the namespace to ensure that domain names comply with our registration policies and deliver the intended user experience. This is reflected in the higher price for .new domains.

Do you offer discounts?

We may occasionally offer discounts through our preferred partners. Stay tuned!

Limited Registration Period

What is the LRP?

During the LRP Google Registry invites anyone who wants to use a .new name to submit an application detailing their proposed use case. We will review all applications for compliance with the .new Registration Policy. Successful applicants will be able to register their desired domain at any registrar participating in LRP.

Why do I have to apply for a .new domain name?

Google Registry is using LRP to ensure that high-quality .new domains get into the hands of registrants with strong, well-developed use cases, who will be ready to use the domains within the 100-day launch requirement. Because .new behaves differently to other domains, this will help seed namespace with relevant use cases for .new that will show users what to expect from the domain.

Where and when can I submit my LRP application?

Google Registry will accept LRP applications starting December 2nd, 2019 until June 21st, 2020. The form for submitting applications is available on this site in the ‘Apply’ section.

Are LRP applications first-come first-serve?

Applications will be evaluated in batches, with earlier batches prioritized over later batches with respect to domain allocation. First-come, first-served principles will not apply to applications within a single batch. In the event that multiple applicants in a batch submit compliant applications for a single domain name, the domain name will be allocated to the strongest use case based on evaluation by the Google Registry team.

How long are the application batches?

All batches are four weeks long, except for the first batch which is five weeks long. Here is the calendar for the .new LRP application batches.

  • Batch 1: December 2, 2019 to January 5, 2020
  • Batch 2: January 6, 2020 to February 2, 2020
  • Batch 3: February 3, 2020 to March 1, 2020
  • Batch 4: March 2, 2020 to March 29, 2020
  • Batch 5: March 30, 2020 to April 26, 2020
  • Batch 6: April 27, 2020 to May 24, 2020
  • Batch 7: May 25, 2020 to June 21, 2020

Batches start and end at the midnight Pacific Time between the Sunday and Monday pairs noted in the table.

How will Google Registry judge multiple applications for the same domain name within the same batch?

All applications will be primarily judged based on compliance with the .new Registration Policy. Should there be multiple compliant applications for the same domain name within a batch, the domain name will be allocated to the strongest use case based on evaluation by the Google Registry team.

If my application is successful, how do I register my .new domain name?

Successful applicants will be contacted by Google Registry and will be provided an allocation token for the domain names being allocated and information about how to register with participating registrars. Allocation tokens will have an expiry date that will be communicated to you. Domains may be reallocated to a different party if they are not registered by the stated expiry date. The token can be used at any registrar participating in LRP and will only be valid for the specific domain name being allocated.

If my application is unsuccessful, can I apply again during a subsequent batch?

Yes, we will communicate to unsuccessful applicants that their application was rejected. We encourage non-compliant applicants to reapply after bringing their applications into compliance.

Can I apply for more than one .new domain name?

Please submit one application for each distinct action generation or online content creation flow that you would like a .new domain name for. You will be able to request alternatives to your preferred domain names in the flow, as well as additional domain names that you would like to register in addition to your preferred names. Google Registry may allocate multiple domains per use case depending on the nature of the proposed application and the domains being requested.

What steps should I take before applying?

We recommend that you take the following steps before submitting your application. First, be sure to review the .new Registration Policy to ensure that your use case complies with all requirements before submitting your application. Domains will not be allocated to use cases that fail to comply with the policy’s requirements. We also recommend that you visit whats.new and check out compliant use cases to familiarize yourself with use cases that meet these requirements. Lastly, search for your desired domains on whats.new to make sure that it’s available as we cannot allocate domains that are already registered or reserved.

Ready to get started?
Find the .new name you want and apply for your .new domain.